SD X WFA

/SD X WFA

DIRECTION AND FILMING, PHOTOGRAPHY

FEBRUARY 2018

Sydney, Australia

Concept

THIS IS THE FIRST CAMPAIGN BETWEEN SARAH’S DAY AND WHITE FOX BOUTIQUE. CENTRED AROUND A BALANCE BETWEEN LIFESTYLE AND WORKOUT, THIS CAMPAIGN SHOWED OFF BOTH IN A BRIGHT, COMPANION-DRIVEN DIRECTION FEATURING THE DELICATE SIDE TO THE PIECES TOO.