/KARMA KOLLECTIVE

PHOTOGRAPHY, direction and filming

March 2018

BYRON BAY, Australia

Concept

A TVC DEVELOPED FOR AN AMERICAN COMPANY. WE WANTED TO EMBODY THE AUSTRALIAN COASTAL LIFESTYLE WHIST ALSO DEMONSTRATING A NUMBER OF THEIR PRODUCTS. WE USED SOPHIE HOLLOWAY AS OUR TALENT, SINCE THE AMERICAN MARKET WOULD LIKELY RECOGNISE HER FACE FROM HER INVOLVEMENT AS ONE OF THE ONLY AUSTRALIANS IN THE DANCE GROUP THE RADIO CITY ROCKETTES.