CRYPTOSPEND

Direction & Filming: Kurt Tilse & Jei Strolin

Producer: Jess Barber

May 2022 | Sydney, Australia

Concept

House of Groms Media contributed to CryptoSpend's creative marketing campaign by producing a collection of short video Ads, imagery, and creative copy for Out Of Home Advertising (oOh Media).

The driving force behind all video concepts was to communicate to the 'average Joe & Joanne' to show them that Cryptocurrency isn't a dystopian, scary or risky concept... In fact, Cryptocurrency is for everyone, even them!

The line "be less average" nods to all of the 'average Joe & Joanne's' while implying that by using CryptoSpend, you will be elevated and 'less average'.