/REBOOT

direction and filminG, PHOTOGRAPHY

MAY 2020

Sydney, Australia

Concept

A LAST-MINUTE ISSUE AND CHANGE TO THE ORIGINAL CONCEPT MEANT WE HAD TO BE ADAPTABLE AND EXECUTE THIS CAMPAIGN OVER THE COURSE OF THE THREE DAYS PRIOR TO LAUNCH. HOWEVER, WE WERE STILL ABLE TO PULL TOGETHER A SHORT TEASER VIDEO INCORPORATING SOME OF THE ORIGINAL CONCEPT FROM DAY ONE OF THE SHOOT.