welcome to
the womb
Welcome to the Womb is a podcast by Midwife Em that explores all things pregnancy, birth, babies and womanhood. We created a full brand identity, including a main logo, logo variations, colour palette, visual personality, podcast thumbnail and instagram/social media templates.
The brand style represents the podcast’s bold, powerful and feminine approach. The logo uses a modern serif display font that captures the attention of the audience with it’s unique lettering and bold colours. Throughout the brand’s visual identity subtle hints at the female body and pregnancy can be seen (note the pregnant belly shape below!). The brand is welcoming and displays the perfect balance of bold and soft.
Brand Visual Identity – Social Media Templates
We created a full visual identity for Welcome to the womb, including instagram/social media templates. The brand style uses various shapes to represent the female body and pregnancy. Rounded shapes and patterns are used to portray a sense of safety, calm and gentleness.
