MOST RECENT -

The creative development surrounding Strong’s U.S. Launch campaign “More than Pilates” encapsulates everything that the brand stands for. It’s rebellious, it’s cool, it’s current and it’s here to make noise on a global scale! Showcasing the Brands unique patented technology (The Rowformer) that enables them to program such a diverse all encompassing workout. It truly is MORE than Pilates! The level of production and creative concept needed to be reflective of the global expansion and uniqueness of the brand. We brought to life a challenging film which utilised an array of mixed mediums and cinematic techniques from robotic camera movements, CGI, VFX and in camera lighting effects. This resulted in an incredible visual that's highly unique in the fitness community!”